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          藏在ATM机里的蛋糕

          更新时间: 2017-03-07 阅读:

            如果有一天当人们将银行卡插进ATM里,出来的不是钱却是蛋糕的话,人们会不会以为自己在做梦?这样特别的ATM机不是梦境,就存在于美国纽约州的街头,它吐出的蛋糕与正常蛋糕店里的蛋糕美味不相上下。

            威廉毕业于纽约州立大学,毕业后按部就班的上班生活,如死水一般平静,无惊喜无波澜,三年下来,向往自由的他厌倦了这种生活。威廉姆斯钟情于蛋糕,拥有自己的蛋糕店更是他从小到大一直以来的梦想。去年年初,他果断辞职,在父母和朋友的帮助下,威廉姆斯购置了专业的蛋糕烘焙机器,并聘请了糕点师,很快,他的蛋糕店顺利开业了。然而,在纽约州,像威廉姆斯的这种没有什么特色的蛋糕店比比皆是,加上他刚当上老板,没有什么经验,自然门可罗雀。日子一天天地流走,看着业绩一直这样不温不火,威廉姆斯的心情很烦躁。每个月,他还要支付高昂的房租费和员工工资,加上采购原料的费用,这些压得他透不过气来。一天,威廉姆斯跟着朋友史密斯去银行,在ATM机旁,史密斯说:“要是能像取钱一样,想要什么就能在ATM机里取什么,那该多好呀!彼嫡呶扌,听者有意。史密斯的这话让威廉姆斯灵光一现,要是在ATM机里卖蛋糕,一定很吸引人的眼球。当威廉姆斯把这个创意说给史密斯听后,史密斯虽然觉得有些不可思议,但还是很支持他。当威廉姆斯的父母和其他朋友得知他的这一想法后,都极力反对他的这一疯狂举动?案獾暌丫魉鸷芏嗔,现在又要折腾能卖蛋糕的ATM机,这不是雪上加霜吗?现在还没有这种ATM机,要定制生产不是需要更大的投资吗?再亏损怎么办?威廉姆斯相信这种特殊的ATM机一定能受到欢迎,他说:“如果你不去尝试一下,又怎么能知道一定不会成功?不选择就是一种选择,我不想留下遗憾!蓖匪股昵肓舜,并跟ATM机的生产厂家定制了一台能卖蛋糕的ATM机。2013年9月的一天,一台不能提款的但能24小时提供杯子蛋糕服务的ATM机,被威廉姆斯安放在了纽约曼哈顿的街头。在这台ATM机上同样是将提款卡放进去,但荧幕上显示的却是“您要哪种口味”。很快,这种能提供巧克力、香草、柠檬、椰子、红丝绒等五种口味杯子蛋糕的ATM机得到了当地市民的无比欢迎。不过,这种ATM机一次最多可以放入760个杯子蛋糕,所以一位客人限购4个杯子蛋糕。

            看着自己的独特创意得到大家的认可,威廉姆斯又定制了多台这样的ATM机放在纽约的街头。如今,杯子蛋糕已经在纽约形成一种时尚的购买习惯,威廉姆斯的独特创意和大胆尝试,不仅让他取得了事业上的成功,也为他带来了滚滚财富。

            生活里处处蕴藏着机遇,人生的转变有时只是一个创意那么简单,成功者,只属于那些善于发现和敢于尝试的人。

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